They have a great variety of vendors, so you get everything from higher end antiques to affordable, funky, and quirky collectibles.
When a store calls itself an "antique" store, I am sometimes afraid to go in and get my heart set on something that I can't afford. Happily the prices here vary, and chances are you can always find something interesting for not a lot of money. I found a lonely looking box of vintage linens for a mere $2.00.
This was $4, and looks great in my house.
Additionally, this store is located with a collection of all things tourist for this region called REmpel's Grove---they have a petting zoo, canoe livery, ice cream shop, an awesome little buffet restaurant, a craft mall, and a glass outlet.
The glass outlet sells mainly overstocks and seconds of American made glass and china, and they sell Fiestaware!!! So we picked up some plates for like $5 each!!! Love them! We'll probably go back to get a second color next time we are down that way.